By now, Warner Brothers' new Superman reboot, Man of Steel, is now established as a parable for Jesus.
Not exactly a new idea, the Last Son of Krypton sent to Earth to save us from ourselves, has been cast in this light many times before.
Indeed, several previous Superman movies, including the 1978 original, could be praised (or accused) of making these connections even stronger than the 2013 reboot.
Yet, with a modern marketing campaign and striking visuals like Superman making the "cross" pose while floating in space, the superhero flick that grossed $125 million in its domestic opening 4-day weekend has become ubiquitous with comparisons to Jesus as of late.
One of the major reasons for this newly noticed allegorical Christianity is the growing Hollywood trend to reach out to the American faithful with specifically targeted marketing.